A brand logo is often the preferred image izoomyou for Instagram profiles as it can be used to create a recognizable visual identity. The brand logo could be an iconic symbol or the first letter of a company's name (like Vogue Magazine's logo on its profile picture or Meltwater's brand icon).

Another type of profile picture used by many brands is a personal photo, usually a selfie or family portrait. The personal photo can be used to create a more personal feel to the followers and increase engagement.

Whether you're using a brand logo or a personal photo on your profile, it's important to know how large the photo should be. Your profile picture must be 110x110 pixels to appear in your feed and on the Explore page. You can also include a caption that will help people get to know you better.